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Mobile app development & design. 
UI and UX

If you think that mobile apps are solely for big name brands like Tele2 and Swedbank, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

  1. Be Visible to Customers at All Times
    Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

  2. Create a Direct Marketing Channel
    Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

  3. Provide Value to Your Customers
    Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

  4. Build Brand and Recognition
    A mobile app for your business can greatly contribute to your brand awareness.

  5. Stand Out From the Competition
    These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

  6. Improve Customer Engagement
    No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
  7. Cultivate Customer Loyalty
    Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

 

We develop individual mobile apps(Android and iOS applications) and responsive (mobile) versions of web applications:

  • marketing apps;
  • apps for trade and e-commerce;
  • business apps;
  • apps for optimization of business processes.

We provide the concept, development, publishing and integration of the application with other IT systems. We give a three year guarantee for the developed application as well as recommendations on how to better develop it and how to improve the results.

A customer’s opinion

With the increasing number of visits to Receptes.lv from mobile phones, we decided to create a mobile version.  The positive feedback from the users confirms the quality of the work done by Efumo.

Sanda Mekša, Business Development Manager at Receptes.lv

 

Customers choose Efumo when the following is important

  • Results
    An individual mobile application that helps reach the main targets: attract customers, increase the amount of sales, optimize business processes and reduce costs, provide extra convenience for customers, create new directions for the business etc.
  • Long-term security
    A stable and reliable service provider with a long-term guarantee as well as a modular system that can be continuously supplemented and developed.
  • Knowledge and ideas
    Experience with complex and unique IT systems, customer portfolio and references, innovative suggestions.

The quality of our work shows in

  • System quality
    The business level of an application, interface usability, visual or aesthetic quality of design, technical quality (architecture, functionality, security, response speed, modern and convenient CMS).
  • Process quality
    Experienced project managers follow the internal process quality standard; we carry out comprehensive testing, give a three year guarantee and provide a full professional service. 
  • Flexibility
    From project communication and documentation in three languages (LV, EN, RU) to communication channels, working times and meeting places – everything is tailored to the needs of our customers.
  • Personal relationships
    Interested in long-term collaborations that are based on principles of good faith, we maintain strong personal relationships with our customers.
  • Full service
    By using our own resources, and in collaboration with our partners, we can provide necessary extra services such as drafting and translation of content, digital marketing, and hosting. 

Contact us to make an appointment regarding the creation of your mobile application!  

 

A customer’s opinion

With the increasing number of visits to Receptes.lv from mobile phones, we decided to create a mobile version.  The positive feedback from the users confirms the quality of the work done by Efumo.   

Sanda Mekša, Business Development manager at Receptes.lv

 

Creating mobile applications enables the use of the vast technical options of a mobile phone. Our team has gathered detailed knowledge in the creation of mobile applications and their options, and a part of that is listed in this section. Contact our project managers to find out more about all of our competencies and experience!

Types of mobile applications
  • Applications for business
  • User support applications
  • GPS (e.g., route tracking, creating and location)
  • Project management applications
  • Games
  • Coupon activating, e.g., by reading the QR code
Platform
  • Android
  • iOS
  • Java ME
  • NET Compact Framework
  • Flash Lite
  • Windows Phone
Design
  • Individual design
  • According to brand book or other guidelines
Globalisation
  • The architecture of multiple languages
Payment system integration
  • Credit card payments
  • PayPal
  • WoraPay
  • Banklink
  • Paysera
Technologies
  • JAVA
  • Objective-C
  • Swift
  • C#
  • HTML5
ERP and integration with other systems (if needed)

A customer’s opinion

With the increasing number of visits to Receptes.lv from mobile phones, we decided to create a mobile version.  The positive feedback from the users confirms the quality of the work done by Efumo.  

Sanda Mekša, Business Development Manager at Receptes.lv   

Creation process of mobile applications

Meeting

We discuss your vision, wishes and requirements. Together we evaluate and agree on what the mobile application should be like, what target audience it is meant for, and what platform (iOS, Android) will be used for its development to meet your targets.

Business requirements

After the meeting, our project manager will prepare a detailed proposal and costing. We agree on mutual responsibility and duties.

Development of design

We initiate the creation of a mobile application design in line with the image of your company and the agreed requirements. We agree upon the development stages of the mobile application. During the creation process you can see the application in a test environment.

Specification

An experienced systems analyst develops a detailed specification of tasks. It contains explicit description and examples of functionality and information layout of the mobile application.  Specification is a task for the technical team. Coordination takes place in meetings as well as via e-mail.

Development of design

We initiate the creation of a mobile application design in line with the image of your company and the agreed requirements. We agree upon the development stages of the mobile application. During the creation process you can see the application in a test environment.

Programming

Our programmers build the technical part of the mobile application, taking into account pre-developed and agreed requirements and indications.

The result

We publish the respective application in the corresponding site (GooglePlay, App Store or Market Place).

Guarantee

  • Notification of a mistake
    Customers can report a mistake via e-mail. In case of critical problems, our E-commerce customers can rely on us even over holiday periods.
  • Correction of a mistake
    Should any mistakes be found within the guarantee period, we shall correct them free of charge. If third parties are involved in the process (for example, a payment system provider), we contact them and work with them until the problem is solved.
  • Report
    Once the mistake is corrected, the customer receives an e-mail containing a report of the work done.

Changes and additions 

  • We use the Efumo demo server to make changes and additions to the developed website; once approved, we publish them on the permanent hosting server.
  • According to pre-agreed invoicing limits, once a month we make out an invoice for smaller tasks depending on the time spent. For more significant tasks we agree upon an estimate and the payment order separately.
  • Depending upon the dynamics of the customer’s business and online shop, changes can be made either sequentially or simultaneously, developing and publishing several versions and subversions. Normally this is necessary with the creation of some larger revisions, when it becomes necessary to introduce various urgent changes, as has happened with a number of our customers’ projects. 

Klienta viedoklis

Pieaugot Receptes.lv apmeklējumu apjomam no mobilajiem telefoniem, pieņēmām lēmumu par mobilās versijas izveidi. Portāla lietotāju pozitīvās atsauksmes apliecina Efumo paveiktā darba kvalitāti.

Sanda Mekša, Receptes.lv biznesa attīstības vadītāja

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